{"id":2333,"date":"2022-09-27T10:12:55","date_gmt":"2022-09-27T10:12:55","guid":{"rendered":"https:\/\/www.ezeeoptimus.com\/blog\/?p=2333"},"modified":"2023-01-24T10:49:05","modified_gmt":"2023-01-24T10:49:05","slug":"voice-ordering-for-restaurants","status":"publish","type":"post","link":"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/","title":{"rendered":"Voice Ordering Is the Next Big Thing in the Restaurant Industry"},"content":{"rendered":"<span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>\n<p class=\"wp-block-paragraph\"><strong><em>Me:<\/em><\/strong><em> Alexa, do you want to take over the world?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Alexa:<\/em><\/strong><em> I don&#8217;t want to take over the world. I just want to help you<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Me:<\/em><\/strong><em> Great! Then, could you please order a medium pepperoni pizza from the nearest Domino\u2019s? And don\u2019t forget to add two diet cokes.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isn\u2019t this intriguing how you could just order food right from your couch without opening any app or walking into a restaurant?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">IT IS, RIGHT?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is called voice ordering and lately, it has gained tremendous traction in the restaurant industry.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But while it is supremely useful for consumers, is it any good for restaurants?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, that\u2019s exactly what we are going to learn about in this piece of article. I am going to discuss the whole nine yards of this sought-after technology.<\/p>\n\n\n\n<div class=\"tableIndexcontainer notepoints\">\n<h4 align=\"center\">Table of Content<\/h4>\n<ol class=\"tableIndex\">\n<li><a href=\"#voiceordering\">What Is Voice Ordering for Restaurants?<\/a><\/li>\n<li><a href=\"#voicesearch\">The Emergence of Voice Search in the Restaurant Industry<\/a><\/li>\n<li><a href=\"#benefits\">Benefits of Voice Ordering for Restaurants<\/a><\/li>\n<li><a href=\"#examples\">Finest Examples of Voice Ordering<\/a><\/li>\n<li><a href=\"#conclusion\">The Elephant in the Room<\/a><\/li>\n<\/ol>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voiceordering\"><strong>What Is Voice Ordering for Restaurants?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Voice ordering (also known as voice commerce) is a customer engagement channel that uses voice recognition technology to help restaurants receive orders.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">People can simply use their smart home devices to interact and perform tasks such as placing an order in a restaurant. The voice recognition technology (which is usually AI-enable) interprets the voice commands and performs the requested task.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Okay, my pepperoni pizza is here. I will have it. You can hop on to the next point till then.)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"voicesearch\"><strong>The Emergence of Voice Search in the Restaurant Industry<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The inception of voice recognition technology dates back to the 1950s. But we aren\u2019t going that back.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So cutting the long story short, the major event in the space of voice recognition is Google adding personalized recognition to voice search on Android phones in 2010.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since then, this technology has gone through a tremendous evolution. Today, we have smart home devices with more advanced AI. People cannot just interact with the voice assistant, but also perform various tasks.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Additionally, with the likes of Google Assistant, Siri, and Alexa, it has become prevalent that voice search is just going to get better and better.<\/em><\/strong><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Now talking about the topic at hand, the use of voice recognition in voice food ordering is still in its infancy. However, this fresh piece of technology has great potential within the restaurant industry and is likely to change the way people order food.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The reason I am making such tall statements is because of certain data points that I have seen in the last couple of years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.fastcasual.com\/news\/study-1-in-4-consumers-who-get-a-restaurant-result-in-voice-search-visit-that-restaurant\/\" target=\"_blank\" rel=\"noreferrer noopener\">survey<\/a> that polled 1,000 adults in the U.S. has got some interesting insight into this affair.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>53 percent of respondents would like to use voice to search for restaurants based on menu information.<\/li>\n\n\n\n<li>49 percent would use voice search to find information about a specific restaurant.<\/li>\n\n\n\n<li>44 percent would use a voice query to find restaurants based on cravings or cuisine type.<\/li>\n\n\n\n<li>35 percent prefer to use voice devices over smartphones to order food from restaurants.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Aren\u2019t these statistics intriguing?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The entire restaurant industry is currently going through a transformational phase. We might not be noticing the little changes, but it&#8217;s happening.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"benefits\"><strong>Benefits of Voice Ordering for Restaurants<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Just like a coin, every technology has two sides. And voice ordering being a new addition, let\u2019s just be optimistic and focus on the brighter side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some of the benefits of incorporating voice ordering in your restaurant:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Get the first-mover advantage<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s no surprise that there\u2019s a first-mover advantage for every early adopter of technology. And it\u2019s the same with voice commerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being in its infancy, restaurants that are turning to voice commerce or voice orders are likely to get an extra marketing push. Meaning, if you become an early adopter, it becomes easy for you to get your restaurant more attention.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Get more orders<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With voice ordering, restaurants can acquire more orders as it becomes easier for customers to order food. Even if they are on their couch, working on an important presentation, they can simply speak up and get their food delivered to their door.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Helps retain customers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">For example, someone orders a burger from your restaurant. And they like it so much that whenever they are busy with work and hungry, they wouldn\u2019t give a second thought and order the same burger directly from your restaurant.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Improves brand image<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People have become supremely tech-savvy in the last couple of years. They are also attracted to brands that are tech-first. So, when your restaurant is discoverable on voice search, people are going to try ordering food.&nbsp; And if you do justice to their expectation, you will be loved.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In one way or the other, this voice ordering technology also acts as a <a href=\"https:\/\/www.ezeeoptimus.com\/blog\/restaurant-marketing-strategies\/?utm_source=VoiceOrdering&amp;utm_medium=blog&amp;utm_campaign=eOBlog\" target=\"_blank\" rel=\"noreferrer noopener\">marketing strategy for restaurants<\/a>, boosting their online presence.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Keeps your brand on top of your customer\u2019s mind<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Restaurant voice ordering isn\u2019t like any other restaurant discovery platform. There is a psychological aspect involved. Even though voice ordering makes it easier for consumers to order food, they might not like to explore multiple restaurants. Rather, they would like to stick to their previous options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, when your restaurant gets visibility for queries like \u201crestaurants near me that have burgers\u201d and receives orders, your chances of being remembered increase.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\"><strong>Finest Examples of Voice Ordering<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When I gave the example of Domino\u2019s in the beginning, it wasn\u2019t just like that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The American multinational pizza restaurant chain, in June 2014, launched its voice ordering platform called Dom.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>Even though Dom is a chatbot, it uses voice recognition technology to let consumers place their orders. Not just that, Dom also helps in tracking the order.<\/em><\/strong><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">This one single innovation from the pizza giant has marked a significant point in time for the F&amp;B technology space.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is not just Domino\u2019s that invaded voice ordering technology, fast food giant \u2013 KFC is also one of the renowned names on the list.<\/p>\n\n\n\n<pre class=\"wp-block-verse\"><strong><em>KFC\u2019s customized Alexa skills help consumers hear menu options, place an order, get promotional offers, or even hear a chicken joke. <\/em><\/strong><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Hey Alexa, order a chicken bucket for me. That\u2019s me ordering my lunch after I complete this blog.)<\/em><\/p>\n\n\n<div class=\"conclusionSection\">\n<h2 id=\"conclusion\"><strong>The Bottom Line<\/strong><\/h2>\n<p><!-- \/wp:post-content --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>While all the arguments, statistics, benefits, etc. sound convincing, there\u2019s still an elephant in the room.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><strong><em>Will<\/em><\/strong><strong> <\/strong><strong><em>restaurant<\/em><\/strong><strong> <\/strong><strong><em>voice ordering really change the way we order food?<\/em><\/strong><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The answer to this is a doubtful YES.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Take any technology for instance, when in its infancy, everything around it seems to be a blunder. However, with a little bit of patience, time, innovation, and trial and error, the same technology becomes mainstream. <\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>This is exactly what\u2019s happening with voice ordering in the F&amp;B industry.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Not just that.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>The clan of zoomers and millennials in today\u2019s world are supremely inclined toward technology that makes their life easier. And voice ordering one way or the other is taking some sort of pain away from our lives.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Just the idea that instead of searching via menu or calling the restaurant to order food manually we can just ask our smart devices to do that for us.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>From a few taps on the screen to no taps on the screen, voice ordering has made a solid impact.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>And personally, I feel it is here to stay.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>What are your thoughts on this entire shebang?<\/p>\n<div><\/div>\n<\/div><!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p><span class=\"span-reading-time rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\">Reading Time: <\/span> <span class=\"rt-time\"> 5<\/span> <span class=\"rt-label rt-postfix\">minutes<\/span><\/span>Voice ordering is changing the way people order food, and it&#8217;s making restaurants more money than ever before. Find out more about this exciting technology in this blog post.<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":20,"featured_media":2341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[95,149],"hashtags":[],"class_list":["post-2333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-technology","tag-restaurant-marketing-strategies","tag-restaurant-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice Ordering Is the Next Big Thing in the Restaurant Industry<\/title>\n<meta name=\"description\" content=\"Voice ordering for restaurants is the next big tech wave in the industry. Learn about how this technology makes food orders faster and easier than ever.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voice Ordering Is the Next Big Thing in the Restaurant Industry\" \/>\n<meta property=\"og:description\" content=\"Voice ordering for restaurants is the next big tech wave in the industry. Learn about how this technology makes food orders faster and easier than ever.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/\" \/>\n<meta property=\"og:site_name\" content=\"eZee Optimus\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T10:12:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-24T10:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ezeeoptimus.com\/blog\/wp-content\/uploads\/2022\/09\/Food-order-Alexa-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Harshajit Sarmah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Harshajit Sarmah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/\"},\"author\":{\"name\":\"Harshajit Sarmah\",\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/#\/schema\/person\/c4b16be7dcb26e527654f337e493af0a\"},\"headline\":\"Voice Ordering Is the Next Big Thing in the Restaurant Industry\",\"datePublished\":\"2022-09-27T10:12:55+00:00\",\"dateModified\":\"2023-01-24T10:49:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/\"},\"wordCount\":1179,\"publisher\":{\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ezeeoptimus.com\/blog\/wp-content\/uploads\/2022\/09\/Food-order-Alexa-3.png\",\"keywords\":[\"restaurant marketing strategies\",\"Restaurant technology\"],\"articleSection\":[\"Restaurant Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/\",\"url\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/\",\"name\":\"Voice Ordering Is the Next Big Thing in the Restaurant Industry\",\"isPartOf\":{\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ezeeoptimus.com\/blog\/voice-ordering-for-restaurants\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ezeeoptimus.com\/blog\/wp-content\/uploads\/2022\/09\/Food-order-Alexa-3.png\",\"datePublished\":\"2022-09-27T10:12:55+00:00\",\"dateModified\":\"2023-01-24T10:49:05+00:00\",\"description\":\"Voice ordering for restaurants is the next big tech wave in the industry. 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