We live in the 21st century, where technology and the internet, have made everything reachable to us, just at the click of a button. All the tasks are now done online, be it communicating with someone staying miles away, or getting groceries delivered at your doorsteps. The way of living life is quite convenient.
Online food ordering is the top activity on this list. Zomato is one such platform providing this facility. With multiple restaurants listed on it, customers do not fall short of the options to choose from.
However, they opt to order from the restaurants with higher Zomato ratings. The reason is simple, maximum ratings mean better food quality and higher customer satisfaction.
Restaurants have to strive hard to be among the top ones in their area.
Wondering, how to do that? Simple, try to increase Zomato ratings.
It might seem like a bit of a technical task, but it’s not. This blog tells you how you can smoothly increase your Zomato ratings.
Table of Content
What is Zomato?
Zomato is one of the big players in the online food ordering industry. It was founded by Deepinder Goyal and Pankaj Chaddha in 2008 as ‘Foodiebay.’ And, was later renamed as ‘Zomato’ in 2010.
As per Zomato’s FY19 annual report,
There are 1.4 million restaurants registered on its platform catering to 70 million monthly active users.
Serving millions of active users in more than 10,000 cities across 24 countries, Zomato has become one of the prime choices for customers.
Steps to get your restaurant listed on Zomato
To get your restaurant listed on Zomato is not rocket science. There are several ways to do that. Here’s an excerpt from the company –
Below is a flow chart of the process which you can follow for registering on Zomato.
1. Visit Zomato.com
2. Click on the add restaurant option
3. Fill in the form and details
4. Submit the form
Once you’ve completed the above steps, your restaurant details are sent to Zomato for review. Post this, you’ll receive a confirmation from them regarding your listing status. And Voila! Your restaurant is listed.
After successfully getting registered, you can start running a couple of promotions to attract the majority of traffic on your listing. Zomato does promote it’s newly registered restaurants. This gives you an opportunity to grow your business at a better pace.
So, how does Zomato work?
Zomato initially had only dine-in restaurants available on its platform. The main focus was to provide customers with information about the restaurants in their locality with their detailed menu. It enabled customers to reserve tables directly as per their choice.
Eventually, with food delivery becoming a trend, Zomato entered into this vertical. Here is how it works:
- Customers sign up on Zomato and look for restaurants to either dine out, take away or order online
- While selecting any restaurant they look at 2 aspects – Quality of food and its ratings.
- Once they have finalized the restaurant, they add dishes in the cart with specific cooking instructions such as less spicy, extra ketchup sachets, tissues, and so on.
- Once all done, they check if there are any discount coupons available and proceed with the payment. The restaurant then confirms the order, and a delivery executive is assigned (in case of delivery).
- Post this the customer receives multiple notifications such as:
- Your order is accepted by the restaurant.
- Your order is being prepared.
- Your valet has sanitized his hands.
- Your order is picked up.
- The delivery executive is at your doorstep.
- Your food is delivered. Kindly rate the food, delivery and share your valuable feedback.
How does the Zomato rating system affect any restaurant’s business?
Ratings are an integral part of the hospitality industry. It indicates how satisfied your customers are with your services.
If the ratings are higher and positive, it denotes that your restaurant is the talk of the town among customers. While having lesser or negative feedback, implies that you have poor customer service.
As per the report published by websitebuilder.com,
34% of customers consider the restaurant's ratings, before ordering their meal.
This can’t be ignored. If you tend to lose more than 30% of customers daily, it’ll negatively impact your business.
What are the types of ratings on Zomato?
Before jumping on improvisation, you should know how is Zomato rating calculated?
Zomato has a dual rating system. The purpose is to enhance service quality and improve customer experiences.
There are two types of ratings –
a. Restaurant rating
This one is specifically related to the food items customers have ordered from the restaurant. The rating is from 1 to 5 stars depending upon 3 factors:
- Taste
- Quantity
- Food Packaging
These ratings help in improving the restaurant’s food quality. Also, it affects the decision-making process of other potential customers.
b. Delivery rating
This type of rating is based on the quality of delivery. They are based on:
- Delivery time
- The attitude of the delivery exceptional
- Safety precautions (Wearing mask/ Contactless delivery)
The rating given to the delivery executive is important for Zomato, as it helps in analyzing their service quality towards the customers.
How to increase Zomato ratings?
I hope you must be well versed with the working of Zomato and now, it’s time to address the elephant in the room. Yes, the ratings of Zomato. Here are some easy tips to improve ratings on Zomato.
1. Optimise your restaurant’s listing on Zomato
Try optimising your Zomato listing. Ensure that you have completed and filled all the details accordingly.
Highlight Most Ordered Dishes: Showcase the best sellers of your restaurant in the profile
Display images in the menu: Use photographs of your restaurant’s specialties. This would help customers in knowing what they are ordering.
Restaurant details: Keep a check if you’ve correctly updated your restaurant’s details such as – address, location on Google map, contact information and so on. It’ll help your customers to reach out to you directly in case of any issue. This would increase your accountability and make your restaurant a reliable source to order from.
Safety Badge: Considering the current scenario, Zomato has started providing safety badges to the restaurants listed on its platform which follow the mandatory safety protocols. Having this on your listing will help you to be in the ‘Top 10 safe restaurants”.
2. Focus on improving the guest experience.
Collecting reviews and ratings is one thing and working on them is another. Once you have enough ratings and feedback start their analysis. It’ll give you direction to act on your weaknesses.
Slowly, you’ll see a drop in your negative feedback and ratings. Eventually, you’ll notice an improvement in positive feedbacks and growth in higher ratings.
3. Promote your Zomato listing on social media
Social media indeed is one of the best ways to promote your restaurant. It assists you in attracting customers’ attention.
You can add your Zomato listing link in your Instagram description (bio). This will increase your restaurant sales, by redirecting your customers to order directly from Zomato and leaving you with a good amount of your ratings.
4. Urge customers to give a review
Ignoring reviews is a grave mistake. You need to ask your customers to provide ratings and reviews, for they tend to forget about it.
However, this impacts your business directly. It requires a lot of push and effort to collect reviews and ratings.
The best way is to get in touch with your customers directly since you already have their contact information from their order details. Urge them to rate and review your restaurant, its quality and services, it’ll help you to serve them in a better way.
Conclusion
Online food ordering might seem a simple task, but it’s not. With multiple restaurants available on Zomato, customers don’t fall short of options.
The goal is to become their first choice for ordering any meal. This is possible by having higher ratings on your restaurant’s Zomato listing.
Ignoring this aspect will affect your restaurant’s visibility, eventually resulting in a loss in your business. So, now that you know how to increase Zomato ratings, what are you waiting for? Login into Zomato and take the first step today.
